Small Business Saturday is beginning to be a tradition among local small businesses.
For the last five years, this shopping holiday has been scheduled on the Saturday after Thanksgiving and falls on one of the busiest shopping periods of the year.
This year November 28 marks Small Business Saturday.
When Small Business Saturday was first observed on November 27, 2010, it was developed in response to businesses that were missed during Black Friday, which featured big box retail, and Cyber Monday, which featured e-commerce stores.
Small Business Saturday encourages holiday shoppers to patronize brick and mortar businesses that are small and local.
Conceived and promoted by American Express, Small Business Saturday is a nationwide movement. Many participating businesses give away promotional items provided by American Express as well as offer special deals and kudos for shopping at their locations.
In 2011, Governors, Mayors, Senators, and even President Obama, all voiced their support for Small Business Saturday as the U.S. Senate officially recognized the day.
In 2012, it was estimated that over 73.9 million people went out to shop at local small businesses.
In 2014, an estimated $14.3 billion was spent at small independent businesses on that Saturday.
Support your local small businesses and get out on Saturday November 28.